Flad and University of Wisconsin-Madison to Speak at SCUP North Central 2023 Regional Conference

Integrated Planning Metrics to Optimize and Consolidate Space


SCUP // North Central 2023 Regional Conference

Wednesday, October 18, 2023
9:00 am - 10:00 am CDT

In-person event // St. Louis, Missouri

R1 research institutions like the University of Wisconsin-Madison commonly face challenges meeting research demands with aged infrastructure. A multifaceted approach is necessary for responding to highly varied, dynamic academic programs and creating a future-forward framework.

Flad principals Jamie Matthys and Laura Serebin will be joined by Scott Utter from UW-Madison Facilities Planning & Management to discuss how to build a resilient research planning methodology, inclusive of metrics and an allocation policy, to evaluate and optimize space utilization.

This team of presenters will share examples of successful applications at UW-Madison, providing customizable concepts for overcoming burdens in assessing complex research and instructional space types on campus to help attendees evaluate ongoing investment in existing facilities, revitalization, or building new to support future research demands

About Tradeline Space Strategies Conference >
This conference will provide planning professionals with forward-focused tools and ideas for rethinking campus plans, programs, and built environments. Attendees will participate in thought-provoking keynote sessions, share best practices and lessons learned with planning peers, and take a first-hand look at the campuses of the future. SCUP is where planning comes together.

Jamie MatthysJamie Matthys MBA PrincipalFlad Architects
Laura SerebinLaura Serebin AIA, LEED AP President / CEOFlad Architects
Scott UtterScott Utter Architect/Project ManagerFacilities Planning & ManagementUniversity of Wisconsin-Madison